In recent years, the world of fashion has been shaken up by a brand named LuLaRoe, known for its colorful leggings and unique clothing items.
Operating under a multi-level marketing structure, this company quickly gained popularity before eventually facing controversy and legal troubles.
Key Takeaways
- LuLaRoe is a multi-level marketing clothing brand known for its unique patterns and bright colors, offering a range of comfortable clothing pieces including leggings, dresses, skirts, and tops.
- While the company strives to make a positive impact through fashion by encouraging self-expression and uplifting women from all walks of life, potential customers should also be aware of controversies surrounding its business model and practices.
- Pros of shopping with LuLaRoe include versatile products made from comfortable stretchy fabric that flatters many body types and personalized shopping experiences. Cons include high prices, potential quality concerns, sizing inconsistencies, misleading income claims, and controversial business practices that have led to lawsuits.
- Customer feedback on Lularoe is mixed: while some praise the company’s unique style choices or product versatility; others complain about low-quality products with fit issues or steep prices for inventory often making it challenging for consultants to recoup their initial investment.
Lularoe Review: Overview

Lularoe is a multi-level marketing clothing brand that offers a range of comfortable and stylish clothing pieces, including leggings, dresses, skirts, tops, and more.
Company Mission And Values
At the heart of Lularoe’s brand lies its mission to create freedom, serve others, and strengthen families through fashion.
The company strives to make a positive impact by offering stylish clothing that promotes confidence and uplifts women from all walks of life.
However, it is crucial to note that the Amazon Prime docuseries “LuLaRich” has revealed some concerning aspects regarding the founders’ recruitment tactics within their multi-level marketing business model.
Product Offerings
LuLaRoe’s product offerings primarily focus on comfortable and stylish clothing, ranging from leggings to dresses, skirts, and tops.
Their claim to fame is their eye-catching patterns and unique prints that appeal to a wide variety of customers.
Leggings are the cornerstone of LuLaRoe’s lineup, with several different styles available in buttery soft fabric.
Other popular items in the LuLaRoe collection include fashionable tops such as the Classic T-shirt or Perfect Tunic which can be easily paired with their leggings or skirts for a put-together look.
They also carry skirts such as Jill (an accordion-pleated style) and Madison (more fitted).
For added versatility, many of their pieces are designed with stretchy fabric so they can work well across different body shapes and sizes.
Unique Selling Proposition As A Multi-level Marketing Company
LuLaRoe’s unique selling proposition as a multi-level marketing (MLM) company lies in its vibrant, stylish clothing and its community-driven sales approach.
The brand offers an extensive range of women’s fashion apparel, including colorful leggings, dresses, skirts, and shirts that cater to various tastes and preferences.
These pieces often feature bright colors and unique patterns that appeal to customers seeking stand-out garments.
One aspect that sets LuLaRoe apart from other MLM companies is the way it empowers sellers to create their own businesses with flexible hours while working from home.
This work model particularly appeals to stay-at-home moms or individuals looking for additional income streams without committing to a full-time job.
However, despite these attractive features of the business model, potential consultants should be aware of controversies surrounding LuLaRoe’s operations.
Criticisms have been raised regarding the company’s recruitment tactics as well as some sellers experiencing financial ruin due to certain business practices; this has even led to legal complications for the organization itself.
Lularoe Products

Lularoe offers a wide range of comfortable and stretchy clothing items, including leggings, dresses, skirts, tops, and more.
Range Of Clothing And Accessories
Lularoe offers a diverse range of clothing and accessories that cater to different styles, body types, and preferences.
Here are some of the items you can find in their collection:
- Leggings: Lularoe’s leggings are one of their most popular products and are available in a variety of colors, prints, and sizes. They are made of a comfortable, stretchy fabric that flatters the figure and can be dressed up or down.
- Dresses: Lularoe’s dresses come in various styles, including the Amelia dress, Carly dress, Jill dress, Madison dress, and more. Each dress has unique features such as pockets, pleats, or ruffles. The dresses tend to be flowy and feminine but can also work for professional settings.
- Skirts: Lularoe offers maxi skirts, pencil skirts, A-line skirts, and more. The skirts come in vibrant prints and solid colors and can be paired with a casual t-shirt or dressed up with a blouse.
- Tops: Lularoe has a range of tops that include t-shirts, blouses, kimonos, cardigans, and more. The tops tend to be oversized and flowy for comfort but still give off a put-together look.
- Accessories: Lularoe’s accessory collection includes leg warmers, hats, scarves, and jewelry pieces like necklaces & bracelets.
Overall the brand caters to those looking for colorful clothing with unique prints that are versatile enough to wear casually or professionally.
Quality And Style
LuLaRoe prides itself on offering high-quality products that are stylish and unique.
The brand offers a range of clothing pieces made from stretchy fabric that allows for maximum comfort without compromising on quality.
Customers love the versatility of LuLaRoe’s clothing, with many styles able to be dressed up or down depending on the occasion.
LuLaRoe’s patterns and prints are also highly sought after, with each design a limited edition and only 1,000 pieces made in each pattern or design.
While some concerns have been raised about the quality of LuLaRoe’s products, many customers rave about their softness and durability.
Sizing And Fit Concerns
Many Lularoe customers have expressed concerns about the sizing and fit of their clothing.
Some have found that certain pieces may not be as flattering on all body types as advertised, highlighting areas they may prefer to conceal.
Additionally, some shoppers have noted discrepancies in sizes between different Lularoe styles or even within the same style.
For example, leggings come in two sizes: One Size (OS) and Tween, with the latter being tighter at the waist.
Pros And Cons Of Lularoe

LuLaRoe offers a unique range of clothing and accessories, with versatile pieces that can be dressed up or down.
Advantages Of Shopping With Lularoe
Lularoe offers a variety of clothing pieces that are versatile and stylish for women.
Some of the advantages of shopping with Lularoe include:
- Unique patterns and bright colors: Lularoe’s clothing items are known for their unique patterns and bright colors, which add a pop of color to any wardrobe.
- Versatility: Lularoe clothing pieces can be dressed up or down depending on the occasion. They offer a range of styles from casual T-shirts to elegant dresses.
- Comfortable stretchy fabric: Lularoe’s garments come in comfortable stretchy fabrics, making them easy to move around in and perfect for everyday wear.
- Flattering fit: Many women find that Lularoe clothing flatters their body type, giving them confidence in their appearance.
- Quality products: The company uses high-quality materials and takes pride in its workmanship, ensuring that each garment is well-made and long-lasting.
- Personalized shopping experience: Customers can shop through online groups or “pop-up” shops hosted by independent consultants, providing them with a personalized shopping experience.
- Business opportunity: Those who love the brand and are interested in earning money can become Lularoe consultants themselves, receiving unique items in each box and earning commissions on sales made by their downline.
These advantages make Lularoe an attractive option for those looking to add unique and versatile pieces to their wardrobe while also supporting an independent consultant or potentially even becoming one themselves.
Disadvantages To Consider, Including High Prices And Controversial Business Practices
LuLaRoe has faced a lot of criticisms in recent years due to their business model and practices.
Some of the disadvantages to consider before shopping or joining as a consultant include:
- High prices for inventory: LuLaRoe’s unique marketing strategy of limited edition prints and colors often results in high prices for their clothing items, making it challenging for consultants to recoup their initial investment.
- Misleading income claims: The company has been accused of emphasizing recruiting and inventory purchases over actual sales, leading many consultants to feel misled about potential earnings.
- Controversial business practices: LuLaRoe has faced multiple lawsuits and investigations over allegations of pyramid scheme-like practices, with some consultants feeling pressured into purchasing thousands of dollars worth of inventory and struggling to make sales.
- Quality concerns: While many customers love the soft and stretchy fabric that LuLaRoe is known for, others have reported issues with pilling, holes, and other defects in their clothing.
- Sizing inconsistencies: With no standard sizing chart, some customers have struggled with finding the right fit when shopping with LuLaRoe, which can be frustrating given the high price point.
It’s important to weigh these potential drawbacks against the benefits of shopping or joining as a consultant with LuLaRoe before making any decisions.
Lularoe Reviews

Check out our analysis of customer feedback and experiences in our Lularoe review.
Customer Feedback And Experiences, Including Both Positive And Negative Reviews
Many customers who have purchased from Lularoe have shared their experiences online, with mixed reviews.
Some praise the company’s unique patterns and bright colors as well as the versatility of its stretchy fabrics.
One customer wrote on the Better Business Bureau website that her leggings from Lularoe “lacked quality control” and developed holes in them within two hours of wearing them for the first time.
On the other hand, some shoppers rave about Lularoe’s styles, claiming they are their go-to clothing pieces in their wardrobes.
Lularoe has also faced criticism for cultural appropriation controversies surrounding prints used on some of their garments.
Analysis Of Lularoe’s Social Media And Online Reputation
Lularoe’s social media presence is extensive, with an active community of both customers and consultants sharing feedback, tips, and photos.
However, the brand also faces significant criticism online due to its controversial business practices.
Many customers have complained about poor quality control and customer service issues such as delayed shipments or defective products.
Moreover, Lularoe has faced accusations of being a pyramid scheme that preys on vulnerable individuals looking for flexible work opportunities.
Despite this negative press, the company still maintains loyal support from many customers who appreciate their unique offerings and vibrant prints.
Lularoe As A Business Opportunity

Individuals interested in becoming a Lularoe consultant can earn potential earnings and benefits by selling the brand’s clothing items through the MLM business model, although criticisms of this type of structure should also be taken into consideration.
How To Become A Lularoe Consultant
Becoming a Lularoe consultant is a straightforward process that can be done online.
Here are the steps to follow:
- Contact a current Lularoe consultant or sponsor to get started.
- Purchase the initial inventory package, which costs $499 and includes 65 pieces of clothing and accessories.
- Attend a training session either in-person or online to learn about selling Lularoe products and building your business.
- Set up your Lularoe shop or boutique, either online or through in-person events like pop-up shops and parties.
- Build your customer base by promoting your business on social media and through word-of-mouth referrals.
- Earn commissions on sales made through your shop, and potentially earn bonuses for reaching certain sales milestones.
It’s important to thoroughly research the Lularoe business opportunity before signing up, as there are potential drawbacks such as high start-up costs and controversy surrounding the MLM model.
However, for those who are passionate about fashion and entrepreneurship, becoming a Lularoe consultant can be a fulfilling way to turn that passion into a profitable business venture.
Potential Earnings And Benefits
Lularoe offers a business opportunity that allows individuals to become consultants and sell their clothing products.
The potential earnings from selling Lularoe can vary based on several factors such as the consultant’s level of dedication, creativity, business experience, and networking skills.
Consultants can earn commissions ranging from 20% to 35% on retail sales made through their individual online or in-person pop-up boutiques.
While some individuals have found success with Lularoe and have even turned it into a full-time career, it is important to note that not all consultants will achieve significant revenue streams or bonus payouts.
In fact, over 85% of Lularoe distributors receive no annual bonuses at all according to reports from Better Business Bureau statistics.
Criticisms Of The MLM Model
One of the biggest criticisms of LuLaRoe is its multi-level marketing (MLM) business model.
Critics argue that MLMs like LuLaRoe are often reminiscent of pyramid schemes, where the primary source of income for participants comes from recruiting other consultants rather than selling products.
In addition, many have pointed out that MLMs often target vulnerable populations, such as stay-at-home mothers and those with limited job prospects.
Some have accused LuLaRoe specifically of exploiting these demographics by promoting their business opportunity as a way to achieve financial freedom while downplaying the risks involved.
Ultimately, it’s up to individual consumers and potential consultants to weigh these criticisms against their own needs and priorities before deciding whether or not to engage with a company like LuLaRoe.
FAQ Section

Q: What Is LulaRoe?
A: LulaRoe is a clothing brand that specializes in comfortable and colorful clothing for women. They are known for their unique prints and styles.
Q: Can You Provide An Honest Review Of LulaRoe?
A: LulaRoe offers a wide range of clothing options for women, including dresses, tops, and leggings. Their clothing is made from a soft and stretchy fabric that is comfortable to wear. However, some customers have found that the quality of the clothing does not always match the price.
Q: Are LulaRoe Leggings Worth The Price?
A: The cost of LulaRoe leggings can be quite high compared to other leggings on the market. While some customers swear by the quality and comfort of LulaRoe leggings, others have found that they can easily tear or get holes after only a few uses. So, it really depends on personal preference and how much you value the LulaRoe brand.
Q: How Do LulaRoe Dresses Fit?
A: LulaRoe dresses are known for their loose and flowy fit, which can be flattering on many body types. However, some customers have found that the sizing can be inconsistent, so it’s always a good idea to try on the dress before purchasing.
Q: What Is A LulaRoe Consultant?
A: A LulaRoe consultant is an independent business owner who sells LulaRoe clothing. They typically host parties or virtual “pop-up” shops where customers can browse and purchase LulaRoe items.
Q: How Can I Become A LulaRoe Consultant?
A: To become a LulaRoe consultant, you will need to sign up with the company and purchase an initial inventory package. You will then have access to sell LulaRoe clothing through your own business.
Q: Can I Sell LulaRoe Clothing Online?
A: Yes, LulaRoe consultants are allowed to sell LulaRoe clothing online through social media platforms, such as Facebook. Many consultants host live sales where customers can shop and purchase items in real time.
Q: How Can I Find LulaRoe Retailers Near Me?
A: You can use the official LulaRoe website to search for LulaRoe retailers in your area. Simply enter your location and browse the list of consultants who are in your vicinity.
Q: Does LulaRoe Offer A Warranty On Their Clothing?
A: LulaRoe does not offer a warranty on their clothing. However, if you have any issues with your purchase, you can reach out to your LulaRoe consultant who will handle the situation accordingly.
Q: Can LulaRoe Consultants Earn A Profit?
A: Yes, LulaRoe consultants have the potential to earn a profit through selling LulaRoe clothing. They purchase the items at a wholesale price from LulaRoe and sell them at a retail price, keeping the difference as their profit.
Conclusion: Is Lularoe Worth It?
After considering the range of products, quality and fit concerns, pros and cons, customer reviews, controversial business practices, MLM model criticisms, and the potential benefits and earnings as a consultant or customer of Lularoe clothing brand, it is up to each individual to weigh their options carefully before deciding whether or not Lularoe is worth it.
With that said, thank you for taking the time to read my Lularoe review.
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